TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring Corporate Strategy
SN  - 0130807400 (text & cases)
AV  - HD30.28 .J648 1999
PY  - 1999///
CY  - London, New York.
PB  - Prentice Hall Europe
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index; Part 1 Introduction: corporate strategy - an introduction; strategic management in practice. Part 2 Strategic analysis: analyzing the environment; resources, competences and strategic capability; stakeholder expectations and organizational purposes. Part 3 Strategic choice: bases of strategic choice; strategic options - directions and methods of development; strategy evaluation and selection. Part 4 Strategy implementation: organization structure and design; resource allocation and control; managing strategic change
N2  - This volume feature three levels of case material: short, updated illustrations with strategy in action; more comprehensive, end of chapter cases; and longer case studies, cross-referenced with the text. It covers the underlying concepts, and analytical methods and processes of development
ER  -