TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Aperia,Tony
AU  - Georgson,Mats
TI  - Strategic brand management: a European perspective 
SN  - 9780273737872
AV  - HD69.B7 K449 2012
PY  - 2012///
CY  - Harlow, England : New York
PB  - Financial Times/Prentice Hall
KW  - Brand name products
KW  - Management
KW  - Europe
N1  - Includes bibliographical references and index
ER  -