Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  a European perspective / 
Kevin Lane Keller, Tony Apéria, Mats Georgson. 
 - 2nd ed. 
 - Harlow, England : New York :  Financial Times/Prentice Hall,  c2012. 
 - xxv, 940 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273737872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Management.--Europe
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K449 2012