Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne. 
 - Boston, Massachusetts :  Harvard Business Review Press,  [2015] 
 - xix,287 p.;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781625274496 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K53 2015