Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - Sixteenth edition. 
 - Boston :  Pearson,  2016 
 - xxiv, 731 pages ;  29 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292092485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2015