Berkhout, Constant.
Retail marketing strategy : delivering shopper delight /
Constant Berkhout.
- 1st Edition.
- London ; Philadelphia, PA : Kogan Page, 2016.
- xv, 277 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780749476915 (paperback)
Retail trade.
Marketing.
Consumer behavior.
HF5429 / .B448 2016