Berkhout, Constant.

Retail marketing strategy : delivering shopper delight / Constant Berkhout. - 1st Edition. - London ; Philadelphia, PA : Kogan Page, 2016. - xv, 277 pages : illustrations ; 23 cm

Includes bibliographical references and index.

9780749476915 (paperback)


Retail trade.
Marketing.
Consumer behavior.

HF5429 / .B448 2016