Quester,  Pascale <br/><br/>
Consumer behaviour :  implications for marketing strategy / 
Quester Pascale ,Simone Pettigrew 
 - New York :  Mc Graw Hill,  2011 
 - xxvi,654p :  ill.;  24cm 
<br/><br/><label>ISBN: </label>9780070287099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior----Marketing<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.34  / .Q7  2011