Bradley, Nigel, 1958- Marketing Research : Tools & Techniques / Nigel Bradley. - Oxford ; New York : Oxford University Press, c2007. - xxi, 531 p. : ill. (some col.) ; 25 cm. Includes bibliographical references and index. ISBN: 9780199281961 (pbk.) 0199281963 (pbk.) Subjects--Topical Terms: Marketing research.Marketing.Onderzoeksmethoden. LC Class. No.: HF5415.2 / .B655 2007 Dewey Class. No.: 658.83