Bradley, Nigel, 1958-

Marketing Research : Tools & Techniques / Nigel Bradley. - Oxford ; New York : Oxford University Press, c2007. - xxi, 531 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

9780199281961 (pbk.) 0199281963 (pbk.)


Marketing research.
Marketing.
Onderzoeksmethoden.

HF5415.2 / .B655 2007

658.83