TY  - BOOK
AU  - WHEELEN THOMAS L.
TI  - Strategic Management and Business Policy
SN  - 0201773236
AV  - HD3028 .W43 1998
PY  - 1998///
CY  - California.
PB  - Addison-Wesley.
N1  - Includes,index
N2  - This text is an up-to-date presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competative strategy, outsourcing, mass customization and technology. The emphasis is on how people at all levels of the organization are becoming involved in strategic management. Includes 26 case studies based on companies that students will recognize
ER  -