Strategic Management and Business Policy /
Thomas L. Wheelen, J .David Hunger.
- 6th ed.
- California. : Addison-Wesley., c1998.
- xxxi, 344 p, [1-1 to 31-6]. : ill. ; 28 cm.
Includes,index
This text is an up-to-date presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competative strategy, outsourcing, mass customization and technology. The emphasis is on how people at all levels of the organization are becoming involved in strategic management. Includes 26 case studies based on companies that students will recognize.