TY  - BOOK
AU  - Dibb,Sally
AU  - Lyndon Simkin
AU  - William M.Pride
AU  - O.C.Ferrell
TI  - Marketing: Concepts and Strategies 
SN  - 0395962447
AV  - HF5415 .D537 2001
PY  - 2001///
CY  - New York
PB  - Houghton Mifflin،
KW  - Marketing
N2  - Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student
ER  -