Dibb, Sally <br/><br/>
Marketing:  Concepts and Strategies / 
Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell 
 - 4th ed 
 - New York:  Houghton Mifflin،  2001 
 - 876 p:  ill؛  25cm 
<br/><br/> Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. 
<br/><br/><label>ISBN: </label>0395962447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D537 2001