Tschichold, Jan,  1902-1974. <br/><br/>
The new typography :  a handbook for modern designers / 
Jan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross. 
 - Berkeley :  University of California Press,  c1995. 
 - xliv, 236 p. :  ill. ;  22 cm. 
 - Weimar and now ;  8 .
<br/><br/>Includes bibliographical references (p. 229-235). 
<br/><br/> This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century. 
<br/><br/><label>ISBN: </label>0520071468 (alk. paper) 
<br/><br/><label>LCCN: </label>94-020788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Printing.<br/>Graphic design (Typography)
<br/><br/><label>LC Class. No.: </label>Z116  / .T7513 1995