TY  - BOOK
AU  - Lynch,Richard L.
TI  - Corporate Strategy
SN  - 0273607537 (pbk.)
AV  - HD30.28 .L92 1997
PY  - 1997///
CY  - London.
PB  - Pitman
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and indexes
N2  - Provides coverage of both the prescriptive and emergent schools of strategy from a European perspective. The text contains examples from both private and public sector companies. Lecturer guide and overhead projection masters are available
ER  -