Mazur, Laura. <br/><br/>
Conversations with Marketing Masters / 
Laura Mazur and Louella Miles. 
 - Chichester ;  Hoboken, NJ :  John Wiley,  c2007. 
 - 236 p. :  ports. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. 
<br/><br/> Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. 
<br/><br/><label>ISBN: </label>9780470025918 (cloth : alk. paper) 0470025913 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2006-036078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Marketing personnel--Interviews.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M374 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8