TY  - BOOK
AU  - Ferdi,Liz
ED  - Institute of Management (Great Britain)
TI  - Successful Direct Mail in a Week
SN  - 0340627417
AV  - HF5415.126 .F47 1995
PY  - 1995///
CY  - London
PB  - Headway
KW  - Marketing
KW  - Great Britain
KW  - Advertising, Direct-mail
N1  - At head of cover: Institute of Management
N2  - Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques
ER  -