Ferdi, Liz. <br/><br/>
Successful Direct Mail in a Week / 
Liz Ferdi 
 - London :  Headway,  1995 
 - 96 p :  ill ;  20 cm 
<br/><br/> At head of cover: Institute of Management 
<br/><br/> Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques. 
<br/><br/><label>ISBN: </label>0340627417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Great Britain<br/>Advertising, Direct-mail--Great Britain
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .F47 1995