Wiersema, Frederik D. <br/><br/>
Customer Intimacy :  Pick Your Partners, Shape Your Culture, Win Together / 
Fred Wiersema. 
 - 221 p ;  24 cm. 
<br/><br/> Originally published: [Santa Monica?]: Knowledge Exchange, 1996. 
<br/><br/>Includes index. 
<br/><br/> Customer intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for. 
<br/><br/><label>ISBN: </label>0002558211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Customer services--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .W57 1996