TY  - BOOK
AU  - Alsop,Ronald
AU  - Abrams,Bill
TI  - The Wall Street Journal on Marketing
SN  - 8185274444
AV  - HF5415 .A45 1996
U1  - 658.8 19
PY  - 1996///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
ER  -