Alsop, Ronald. <br/><br/>
The Wall Street Journal on Marketing / 
Ronald Alsop, Bill Abrams. 
 - Homewood, Ill. :  Dow Jones-Irwin,  c1996. 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>8185274444 
<br/><br/><label>LCCN: </label>86-071213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A45 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8