TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Opresnik,Marc Oliver
TI  - Principles of marketing
SN  - 9781292220178
AV  - HF5415 .K636   2018
PY  - 2018///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -