Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong with Marc Oliver Opresnik 
 - 17th ed. 
 - Boston :  Pearson,  2018. 
 - 734 p. ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636   2018