TY - BOOK AU - Wheeler,Alina TI - Designing brand identity: an essential guide for the whole branding team SN - 9781118099209 AV - HD69.B7 .W44 2013 PY - 2013/// CY - Hoboken,New Jersey PB - John Wiley KW - Brand name products KW - Branding (Marketing) KW - Trademarks KW - --Design KW - Advertising KW - --Brand name products ER -