Wheeler, Alina

Designing brand identity: an essential guide for the whole branding team / Alina Wheeler - 4th ed. - Hoboken,New Jersey : John Wiley , 2013. - 326p: ill. ; 28 cm.

9781118099209


Brand name products.
Branding (Marketing).
Trademarks----Design.
Advertising----Brand name products.

HD69.B7 / .W44 2013