TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780273779414
AV  - HD69.B7 K45 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Brand name products
KW  - -- Management
N1  - Includes bibliographical references and index
ER  -