Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 4th ed. 
 - Boston :  Pearson,  2013. 
 - 590 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273779414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products---- Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2013