Keat, Paul G. <br/><br/>
Managerial economics :  economic tools for today's decision makers / 
Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle. 
 - 7th ed. 
 - Boston :  Pearson,  c2013. 
 - xxvi, 619 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry. 
<br/><br/><label>ISBN: </label>0273791931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.
<br/><br/><label>LC Class. No.: </label>HD30.22  / .K39 2013 
<br/><br/><label>Dewey Class. No.: </label>338.5024/658