E-business & e-commerce: How to program/
Harvey M. Deitel,Paul J. Deitel, T. R. Nieto
- Uper Saddle River, N. J.; London : Prentice Hall, c2001
- xiv, 1254 p.: col. ill.; 24 cm. + 1 computer optical disc
1.2 Future of Computing 3 -- 1.3 e-Business and e-Commerce 4 -- 1.4 What is a Computer? 7 -- 1.5 Types of Programming Languages 8 -- 1.6 Other High-Level Languages 9 -- 1.7 Structured Programming 10 -- 1.8 History of the Internet 10 -- 1.9 Personal Computing, Distributed Computing and Client/Server Computing 11 -- 1.10 History of the World Wide Web 12 -- 1.11 Hardware Trends 13 -- 1.12 Key Software Trend: Object Technology 13 -- 1.13 JavaScript: Object-Based Scripting for the Web 15 -- 1.14 Browser Portability 17 -- 1.15 Evolution of the How to Program Series: C and C++ 17 -- 1.16 Java and Java How to Program 19 -- 1.17 Internet and World Wide Web How to Program 20 -- 1.18 e-Business and e-Commerce How to Program 21 -- 1.19 Dynamic HTML 21 -- 1.20 A Tour of the Book 22 -- 2 Introduction to Internet Explorer 5 and the World Wide Web 39 -- 2.2 Connecting to the Internet 40 -- 2.3 Features of Internet Explorer 5 42 -- 2.4 Searching the Internet 46 -- 2.5 Online Help and Tutorials 47 -- 2.6 Keeping Track of Your Favorite Sites 48 -- 2.7 FTP (File Transfer Protocol) 49 -- 2.8 Outlook Express and Electronic Mail 50 -- 2.9 Outlook Express and Newsgroups 55 -- 2.10 Using FrontPage Express to Create Web Pages 57 -- 2.11 NetMeeting and Chat 57 -- 2.12 Controlling the Details 61 -- 2.13 Plug-ins 62 -- 3 e-Business Models 70 -- 3.2 Storefront Model 72 -- 3.3 Auction Model 75 -- 3.4 Portal Model 78 -- 3.5 Dynamic Pricing Models 81 -- 3.6 B2B Exchanges 86 -- 3.7 B2B Service Providers 87 -- 3.8 Online Trading and Lending Models 87 -- 3.9 Getting a Loan Online 89 -- 3.10 Recruiting on the Web 89 -- 3.11 Online News Services 91 -- 3.12 Online Travel Services 91 -- 3.13 Online Entertainment 92 -- 3.14 Online Automotive Sites 93 -- 3.15 Energy Online 94 -- 3.16 Selling Brainpower 94 -- 3.17 Online Art Dealers 94 -- 3.18 E-Learning 95 -- 3.19 Click-and-Mortar Businesses 96 -- 4 Internet Marketing 103 -- 4.2 Choosing a Domain Name 105 -- 4.3 Internet Marketing Research 105 -- 4.4 Web Design 106 -- 4.5 E-Mail Marketing 106 -- 4.6 Promotions 107 -- 4.7 E-Business Advertising 108 -- 4.8 Webcasting and Interactive Advertising 111 -- 4.9 E-Business Public Relations 112 -- 4.10 Customer Relationship Management (CRM) 113 -- 4.11 Business-to-Business Marketing on the Web 117 -- 4.12 Search Engines 117 -- 4.13 Partnerships 119 -- 4.14 Marketing to the World 123 -- 5 Online Monetary Transactions 135 -- 5.2 Credit-Card Transactions 136 -- 5.3 E-Wallets 138 -- 5.4 Alternate Consumer Payment Options 139 -- 5.5 Digital Currency 140 -- 5.6 Peer-To-Peer Payments 140 -- 5.7 Smart Cards 141 -- 5.8 Micropayments 142 -- 5.9 Business-to-Business (B2B) Transactions 144 -- 5.10 E-Billing 146 -- 5.11 Online Banking 149 -- 6 Legal, Ethical and Social Issues; Internet Taxation 161 -- 6.2 Legal Issues: Privacy on the Internet 163 -- 6.3 Legal Issues: Other Areas of Concern 170 -- 6.4 Social Issues: Online Communities 180 -- 6.5 Global Issues 182 -- 6.6 Internet Taxation 183 -- 7 Computer and Network Security 197 -- 7.2 Ancient Ciphers to Modern Cryptosystems 199 -- 7.3 Secret-key Cryptography 200 -- 7.4 Public Key Cryptography 202 -- 7.5 Key Agreement Protocols 204 -- 7.6 Key Management 204 -- 7.7 Digital Signatures 205 -- 7.8 Public Key Infrastructure, Certificates and Certification Authorities 206 -- 7.9 Cryptanalysis 208 -- 7.10 Security Protocols 209 -- 7.11 Security Attacks 211 -- 7.12 Network Security 215 -- 7.13 Steganography 216 -- 8 Hardware, Software and Communications 233 -- 8.2 Structure of the Internet 235 -- 8.3 Hardware 235 -- 8.4 Connecting to the Internet 237 -- 8.5 Software 242 -- 8.6 Building a Web Site 245 -- 8.7 E-Commerce Consulting 249 -- 9a Introduction to HyperText Markup Language 4 (HTML 4) 259 -- 9.2 Markup Languages 260 -- 9.3 Editing HTML 261 -- 9.4 Common Tags 262 -- 9.5 Headers 264 -- 9.6 Text Styling 265 -- 9.7 Linking 267 -- 9.8 Images 270 -- 9.9 Formatting Text With 274 -- 9.10 Special Characters, Horizontal Rules and More Line Breaks 276 -- 10 Intermediate HTML 4 284 -- 10.2 Unordered Lists 285 -- 10.3 Nested and Ordered Lists 287 -- 10.4 Basic HTML Tables 291 -- 10.5 Intermediate HTML Tables and Formatting 293 -- 10.6 Basic HTML Forms 297 -- 10.7 More Complex HTML Forms 300 -- 10.8 Internal Linking 306 -- 10.9 Creating and Using Image Maps 309 -- 10.10 Tags 311 -- 10.11