TY  - BOOK
AU  - Combe,Colin
TI  - Introduction to E-Business: Management and Strategy 
SN  - 0750667311 (pbk.)
AV  - HF5548.32 .C6536 2006
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann
KW  - Electronic commerce
KW  - Management
KW  - Business enterprises
KW  - Computer networks
N1  - Includes bibliographical references and index; Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; The future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com
N2  - An Introduction to E-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form. This book integrates business, management, strategic management, technology, marketing and economics within the context of e- business. It provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google
UR  - http://www.loc.gov/catdir/enhancements/fy0742/2005938727-d.html
ER  -