Walvis, Tjaco. <br/><br/>
Branding with brains :  the science of getting customers to choose your company / 
by Tjaco Walvis. 
 - Harlow :  Financial Times Prentice Hall,  2010. 
 - xv, 244 p. ; :  ill. ;  24 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273719953 0273719955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .W35  2010