TY  - BOOK
AU  - Keith,William M.
AU  - Lundberg,Christian O.
TI  - The essential guide to rhetoric
SN  - 9780312472399 (pbk.)
AV  - PE1408 .K435 2008.
PY  - 2008///
CY  - Boston
PB  - Bedford/St. Martin's
KW  - English language
KW  - Rhetoric
KW  - Study and teaching
N1  - Includes bibliographical references (p. 78-79) and index; The rhetorical tradition -- Rhetoric and the audience -- Situations and speech types -- Argument and persuasion -- Organization -- Style -- Rhetoric in contemporary life
ER  -