Keith, William M. <br/><br/>
The essential guide to rhetoric / 
William M. Keith, Christian O. Lundberg. 
 - Boston :  Bedford/St. Martin's,  c2008. 
 - ix, 83 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 78-79) and index. 
<br/><br/>The rhetorical tradition -- Rhetoric and the audience -- Situations and speech types -- Argument and persuasion -- Organization -- Style -- Rhetoric in contemporary life. 
<br/><br/><label>ISBN: </label>9780312472399 (pbk.) 0312472390 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Rhetoric--Study and teaching.
<br/><br/><label>LC Class. No.: </label>PE1408  / .K435 2008.