Andreasen, Alan R.

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - v, 536 p. : ill. ; 25 cm.

Kotler's name appears first on the earlier edition.

Includes bibliographical references and index.

9788120322592


Nonprofit organizations--Marketing.

HF5415 / .A533 2003.