Andreasen, Alan R. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - v, 536 p. : ill. ; 25 cm. Kotler's name appears first on the earlier edition. Includes bibliographical references and index. ISBN: 9788120322592 Subjects--Topical Terms: Nonprofit organizations--Marketing. LC Class. No.: HF5415 / .A533 2003.