Chaffey, Dave. eMarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and PR Smith. - 3rd ed. - Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2008. - xiii, 508p. : ill. ; 25 cm. ISBN: 9780750689458 Subjects--Topical Terms: Internet marketing. LC Class. No.: HF5415 / .C433 2008.