Small Business Management /
Michael Murphy.
- London : Pitman, c1996.
- xxii, 282 p. ; 25 cm.
Includes bibliographical references and index.
PART 1: Key Issues in Small Business Studies. The Nature of Small Business Studies. Small Business Start-up. PART 2: Financing Small Business. Small Firms and the Banks. David Perryman's Business Plan. David Perryman: Business Plan Analysis. J & D (Newcastle): Business Plan. J & D (Newcastle): Business Plan Analysis. PART 3: Marketing. Marketing and the Small Firm. An Investigation into the Survival of a Small Business (Jenny Gee News): a Student's Approach to Case Illustration. PART 4: Strategic Issues. Small Firms and the Focused Factory Concept. The Focused Factory Concept: a Case Illustration. Using the Focused Factory Concept. Research and the Focused Factory Concept. A Study in the Life Cycle of a Company: Jackson & Kinross Ltd. A Case for Business Advisers: School Clothing Supplies (SCS). Small Public Sector Organisations and the Concept of Focus. The School as a Small Business: a Case Illustration.
Small business management and the study of small to medium-sized enterprises is an important part of most business degrees; it is also a topic of increasing significance to government policy-makers, trainers, advisors and all those interested in business education. Small Business Management takes a rigorous academic approach, clearly explaining the latest thinking on the subject.