TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ilkka A.Ronkainen
AU  - Michael H.Moffett
TI  - International business
SN  - 0324225326
AV  - HF1379 .C94 2005
PY  - 2005///
CY  - USA
PB  - Thomson South-Western،
KW  - Business
N2  - Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business
ER  -