International business/
Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
- 7 ed
- USA: Thomson South-Western، 2005
- 782 p: ؛ill. 28 cm
Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business.