Kotler, Philip <br/><br/>
PRINCIPLES OF MARKITING/ 
PHILIP KOTLER 
 - 9TH ED. 
 - NEW DELHI:  PRINTICE-HALL OF INDIA,  2001 
 - 785 P:  28CM;  ILL 
<br/><br/><label>ISBN: </label>812031890 
<br/><br/><label>LC Class. No.: </label>HF5415  / K636 2001