TY  - BOOK
AU  - Walker,Robyn
TI  - Strategic business communication: an integrated, ethical approach 
SN  - 0324300816
AV  - HF5718 .W337 2006
PY  - 2006///
CY  - Mason, OH
PB  - Thomson Higher Education
KW  - Business communication
KW  - Interpersonal communication
KW  - Psychological aspects
KW  - Moral and ethical aspects
KW  - Organizational effectiveness
N1  - Access code card inserted for free 4-month subscription to InfoTrak, college edition; Includes bibliographical references and index; Chapter 1: Communication Strategy. Chapter 2: The Purposes of Business Communication. Chapter 3: Audience Analysis. Chapter 4: Channels of Communication. Chapter 5: Organization. Chapter 6: Content. Chapter 7: Verbal, Vocal, and Nonverbal Expression. Chapter 8: Visual Impression
N2  - Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course
ER  -