TY  - BOOK
TI  - Marketing Power Plays: How The World's Most Ingenious Marketers Reach the Top of Their Game
T2  - BusinessWeek
SN  - 9780071475587 (pbk.)
AV  - HF5415 .M3172 2007
U1  - 658.8 22
PY  - 2007///
CY  - New York, London
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. 167-168) and index
N2  - This is the last word in success from the first name in business. The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about - and learn from. It features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon. It is packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style. It arms managers and executives with tools they can put to work immediately. Each book will include interactive features and downloads on BusinessWeek.com. This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html
ER  -