TY  - BOOK
AU  - Dibb,Sally
TI  - Marketing: Concepts and Strategies 
SN  - 0395790050
AV  - HF5415 D537 1997 
PY  - 1997///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Revised to include material on new practices and research in the field of marketing. All case material has been either updated or replaced, and the latest European statistics are included throughout the text
ER  -