Marketing :  Concepts and Strategies / 
Sally Dibb ... [et al.] 
 - 3rd European ed. 
 - Boston, Mass. :  Houghton Mifflin,  c1997. 
 - xxi, 842 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Revised to include material on new practices and research in the field of marketing. All case material has been either updated or replaced, and the latest European statistics are included throughout the text. 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>LCCN: </label>lc93-078695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 D537 1997