TY  - BOOK
AU  - Phillips,Paul
TI  - E-business: strategy : text and cases 
SN  - 0077098374 (pbk.)
AV  - HF5548.32 .P457 2003
U1  - 658.8402854678 21
PY  - 2003///
CY  - London
PB  - McGraw-Hill
KW  - Electronic commerce
KW  - Case studies
KW  - Strategic planning
N1  - Includes bibliographical references and index; Chapter One: The Internet as a business driver Chapter Two: The Impact of the Internet on business relationships Chapter Three: E-business risk management Chapter Four: Strategic planning for e-businesses organizations Chapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizations Chapter Nine: Online resources and their deployment Chapter Ten: Virtual Marketspace Chapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons Learned Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.
N2  - This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
ER  -