Phillips, Paul,  1953- <br/><br/>
E-business :  strategy : text and cases / 
Paul Phillips. 
 - London :  McGraw-Hill,  c 2003. 
 - xxv, 390 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter One: The Internet as a business driver Chapter Two: The Impact of the Internet on business relationships Chapter Three: E-business risk management Chapter Four: Strategic planning for e-businesses organizations Chapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizations Chapter Nine: Online resources and their deployment Chapter Ten: Virtual Marketspace Chapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons Learned Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.    
<br/><br/> This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.    
<br/><br/><label>ISBN: </label>0077098374 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Electronic commerce--Case studies.<br/>Strategic planning.<br/>Strategic planning--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .P457 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8402854678