TY  - MUSIC
AU  - Quirke,Bill
TI  - Communicating change
SN  - 0077079418
AV  - HD30.3 .Q57 1995
PY  - 1995///
CY  - London, New York
PB  - McGraw-Hill
KW  - Communication in management
KW  - Organizational change
N1  - Includes bibliographical references (p. 288-289) and index; Communicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?
N2  - Provides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout
ER  -