Quirke, Bill,  1954- <br/><br/>
Communicating change / 
Bill Quirke. 
 - London ;  New York :  McGraw-Hill,  c1995. 
 - xix, 303 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 288-289) and index. 
<br/><br/>Communicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?. 
<br/><br/> Provides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout 
<br/><br/><label>ISBN: </label>0077079418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Organizational change.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .Q57 1995