McDaniel, Carl <br/><br/>
Marketing research / 
Carl McDaniel, Roger Gates 
 - 11th ed. 
 - Hobken:  Wiley,  2018. 
 - xvi,596 p.:  ill. ;  28 cm> 
<br/><br/> Inculdes index. 
<br/><br/><label>ISBN: </label>9781119586494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M33   2018