Marshall, Greg W. <br/><br/>
Marketing management  / 
Greg W. Marchall, Mark W. Johnston 
 - 3rd ed. 
 - New York:  McGraw Hill Education ,  2019. 
 - xii,403 p.:  ill.(some col.) ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781260084993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing----Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M34   2019