TY  - BOOK
AU  - Adams,Sean
AU  - Morioka,Noreen
AU  - Stone,Terry
TI  - Logo design workbook: a hands-on guide to creating logos 
SN  - 159253032X (hardcover)
AV  - NC1002.L63 A3 2004
PY  - 2004///
CY  - Gloucester, Mass.
PB  - Rockport Publishers
KW  - Logography
N1  - Includes bibliographical references (p. 240); Introduction; Why and what --; Why a logo? --; History; Strategy --; What is a logo? --; Wordmark --; Symbol --; Monogram --; The; 1; Answer who, what, why? --; 2; Identify, dont't explain --; 3; Understand limitations --; 4; Be seductive  --; 5; Make mnemonic value --; 6; Pose a question --; 7; Design for longevity --; 8; Make the logo the foundation of a system --; 9; Design for a variety of media --; 10; Be strong --; Logo development; Typography --; Color --; Image/iconography --; Shape --; Hierarchy and scale --; Static vs. changeable --; System dynamics --; Creating a kit of parts --; Various media --; Liska + Associates --; Hotel 71 --; Segura, Inc. --; Segura, Inc. --; --; --; Mr. Keedy --; OK --; Implementing logos --; Rollout --; Anatomy of a standards manual --; Various media --; SamataMason --; Metropolitan Market --; AdamsMorioka, Inc. --; Sundance Film Festival --; Mevis & van Deursen --; City of Rotterdam --; AdamsMorioka, Inc.--; Nickelodeon Case Studies --; Staying involved: auditing systems --; Case studies --; AdamsMorioka,Inc; Beverly  Hills --; Atelier Works --; London --; blue river --; Newcastle upon Tyne --; Cahan & Associates  --; San Francisco --; Chermayeff & Geismar --; New York --; Concrete Design Communications, Inc. --; Toronto --; CP-d --; Melbourne --; Crosby Associates --; Chicago --; Doyle Partners --; New York --; Dynamo --; Dublin --; Format Design --; Hamburg --; Frankfurt - Balkind --; New York --; Johnson Banks -; London --; Kinetic Singapore --; Singapore --; KINETIK --; Washington D.C. --; KROG --; Ljubljana, Slovenia --; Landor Associates --; San Francisco --; Landor Associates International Limited --; Tokyo --; Liska  + Associates --; Chicago --; Manx Kommunikationsdesign --; Essen --; Methodologie --; Seattle --; Morla Design --; San Francisco --; Ogilvy & Mather --; New York --; Pentagram Design --; New York --; Pentagram Design --; San Francisco --; Pentagram Design Ltd. --; London --; PhD --; Santa Monica --; Porto+Martinez designStudio --; Rio de Janeiro --; Rigsby Design --; Houston --; Steinbranding --; Buenos Aires --; Stilradar --; Stuttgart --; Untitled --; Kent, England --; VSA Partners --; Chicago --; John Bellenberg --; Belfast, Maine --; Designer logo gallery --; Lost logos --; Logo gallery --; Designer directory
ER  -