Galka, Robert J., <br/><br/>
Customer relationship management :  the foundation of contemporary marketing strategy / 
Roger J. Baran & Robert J. Galka. 
 - 2nd ed. 
 - vi, 449 pages ;  26 cm 
<br/><br/> Revised edition of CRM, 2013. 
<br/><br/><label>ISBN: </label>9781138919525 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G35 2017